Hi, it's Kelsey.

Over the past 7 and half years, I've come to the realization that I love storytelling. For me, storytelling is about leveraging brand authenticity and living into it. This is an especially important opportunity in today's device driven world.

My approach—regardless of medium—is to dig into moments of connection between product and user, and bring forward powerful simplicity. I'm a big proponent of collaborative, cross functional teams. We do better when we work together.

User experience is brand experience made tangible.